In 2016, the U.S. Postal Service celebrates soda fountain favorites the cold, sweet treats beloved by people of all ages. The act of savoring cool, fizzy confections is a national pastime that dates back generations. To underline these childhood memories USPS introduced to your attention five special stamps with bright and fresh designs.
The stamp booklet includes four of each design. The words “FOREVER*USA” are featured along the right edge of each stamp. The geometric silver-toned patterns in the selvage and on the booklet cover evoke a classic chrome-accented soda fountain. The words Soda Fountain Favorites appear across the top of the booklet cover.
By the late 1800s, Americans had long since begun drinking carbonated beverages for their pleasant taste, rather than their supposed health benefits. Soda jerks, the skilled operators of the nation’s bustling soda fountains, offered a wide variety of syrups to flavor their product.
The ice cream soda’s precise origin is not clear, but by the turn of the 20th century it had become a fountain staple. The rise of refrigeration helped establishments produce, serve, and store frozen confections, whose popularity surged. By the 1960s, the number of soda fountains had dramatically decreased, but today soda fountain culture lives on in homes, restaurants, and ice cream parlors across America.